Page 2 - Business Issue #1
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Building Forever




        Rolf Kipp                                                                                         Honami Takagi






        Forever Global                                                                                    Forever Global Leadership Team, Japan

        Leadership Team,
        Germany
                                                                                                          Honami Takagi launched her business like a rocket, fueled by creativity,
                                                                                                          purpose and drive.

                                                                                                          “I was 27 years old when I was introduced to the business    And when Honami felt ready to chart her own course, the journey
                                                                                                          by my sponsor,” Honami says. “I was skeptical at first because    upward was meteoric.
                                                                                                          I thought this business was all about money. But when I met
                                                                                                                                                    Honami wanted to share her passion for Forever products with
                                                                                                          300 Forever Business Owners at a New Year’s Eve party, I was
                                                                                                                                                    as many people as possible and set herself apart by building her
                                                                                                          impressed by how everyone was healthy, beautiful, cheerful
                                                                                                                                                    business in a creative and entertaining way. YouTube seemed like
                                                                                                          and very kind. I was convinced that Forever is a company that
                                                                                                                                                    the perfect outlet.
                                                                                                          could not only bring revolution to the direct sales industry, but
                                                                                                          also to Japan.”                           “I invested more than 10 million yen to learn about marketing
                                                                                                                                                    on YouTube and Instagram and devoted countless hours to
                                                                                                          Honami had big ideas for her business. In her early days, she looked
                                                                                                                                                    creating content and building an audience,” Honami says. “As more
                                                                                                          to her sponsor and Forever leaders to learn as much as she could.
                                                                                                                                                    people became aware of my existence, more people naturally
                                                                                                          When she began eight years ago, she built a solid foundation of
                                                                                                                                                    registered with Forever.”
                                                                                                          support that helped her get through the early challenges. She took
                                                                                                                                                    Her presentations resonated with people, and Honami quickly
                                                                                                          her time and spent her first few years building slowly and learning
                                                                                                                                                    built a digital following of more than 300,000 people. Honami says
                                                                                                          from her leaders. Eventually, she gained the confidence to look
                                                                                                                                                    this not only helped her create an amazing customer base, but
                                                                                                          toward becoming a leader herself and wanted to carve out her
                                                                                                                                                    also share the Forever business opportunity with a new audience.
                                                                                                          own path.
                                                                                                                                                    Ultimately, Honami’s investment in digital content creation paid
                                                                                                                                                    off in a big way. Within a couple years of launching her YouTube
        Rolf Kipp is one of Forever’s most well-known members of the Global Leadership                                                              channel, she joined the ranks of Forever’s Global Leadership Team
        Team. Millions of Forever Business Owners across the world look to him for                                                                  as a top earner and will be recognized for her achievements at
                                                                                                                                                    future events.
        guidance and inspiration. He has earned the largest bonuses in Forever’s 44-year
                                                                                                                                                    Looking ahead, Honami says she believes in repeating what’s
        history, building a life beyond anything he could have dreamed.                                                                             already working.
        But, like many Forever Business Owners, it wasn’t financial success   His words and principles shaped my leadership skills, and without
        that brought Rolf into the fold. Rather, it was the opportunity to   him, I would not have the business I have today.”
        learn from others and build the kind of life he wanted for himself.                                                                         I WILL CONTINUE TO DO THE SAME THING I DID
                                                  Beyond these values, Rolf notes that Rex inspired him to work
        He wanted the freedom to explore his potential.                                                                                             LAST YEAR AND SUPPORT MY TEAM TO ACHIEVE
                                                  toward becoming a better leader and to develop others so that                                     THEIR DREAMS,” HONAMI SAYS. “FOREVER HAS
                                                  they could achieve the same.
                                                                                                                                                    A HISTORY OF MORE THAN 40 YEARS. I HAVE ONLY
                                                  “Our leaders are the best in the business,” Rolf says. “They have                                 PASSED THE EIGHT-YEAR MARK, SO I WILL KEEP
        I FOUND FOREVER 26 YEARS AGO,” ROLF RECALLS.    been on the road to success for years, even decades. They have                              BUILDING IT UP STEADILY.”
        “I WAS READING A NEWSPAPER ARTICLE ABOUT THE   made all the mistakes and gone through all the valleys and peaks,
        COMPANY, AND IT WAS EVERYTHING I’D BEEN LOOKING   and they will always be there for you as a role model. If you let
        FOR. I DREAMED OF LIVING A SELF-DETERMINED LIFE,    them guide you, they will put you on the path toward success.”
        OF DOING SOMETHING MEANINGFUL WITH NO LIMIT
        ON HOW MUCH I COULD EARN.”                Rolf says Forever’s most effective Business Owners have one thing
                                                  in common: They know that achieving their goals is only possible
        Rolf was determined to learn everything he could about Forever,   by helping others reach theirs. That’s what makes Forever a
                                                  company and opportunity unlike any other.
        and that journey led him to an encounter that would change his
        life — meeting late founder and CEO Rex Maughan.
                                                  “No matter where you are, it is the right place and the right time
        “In Rex, I found the mentor I had always been looking for,” Rolf   to be part of Forever,” Rolf says. “Look to your leaders. Follow their
        says. “I had the great fortune and privilege to spend time with him.   advice and set big goals for yourself.”
        2  Building Forever | Issue 1                                                                                                                                 Issue 1 | Building Forever  3
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